In this document, you will have chances to know and understand about helpful tools of Google can help your marketing effectiveness. Include: Google Adwords, Google Docs, Google Keyword Tool, Google Alerts, Google Reader, Google News, Google Places.
Introduction
Although Google serves as the go-to search engine for many Internet users, there still seems to be a large unawareness for its other tools. Here at HubSpot, we feel it’s important to discuss Google’s various tools as they fit in nicely within the type of marketing we and our customers practice: inbound marketing.
As you have noticed, traditional marketing activities have hit the back burner, establishing a stale and ineffective method of reaching consumers. As a response to this changing environment, we need to shift our focus to attract people who are actively searching for products online. That's where inbound marketing comes in.
Inbound marketing accurately conveys the challenges your consumers are facing and what types of solutions they are looking for. It takes advantage of the way people communicate and do research. We are using search engines, reading blogs and tapping into our social networks to find answers to questions and make purchase decisions. Companies can utilize these different channels to better target their marketing activities and bring in more sales.
