How Consumers Interact With Brands on Facebook [STUDY]

How Consumers Interact With Brands on Facebook [STUDY]

People interact with their favorite brands on Facebook far more than on any other social network, according to a recent study of online consumer behavior.

The study, conducted by Constant Contact and research firm Chadwick Martin Bailey, analyzed the behavior of 1,491 consumers ages 18 and older throughout the United States and revealed a number of details about how people interact with brands on the world’s largest social network.

When it comes to “Liking” brands on Facebook, the reasons are varied, but for the most part, respondents said they “Like” a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%).

SEE ALSO: 13 Best Practices for Restaurants on Facebook

Being a fan, for the most part, is a rather passive activity. A whopping 77% of consumers said they interact with brands on Facebook primarily through reading posts and updates from the brands.

A measly 17% of respondents said they interact with brands by sharing experiences and news stories with others about the brand, and only 13% of respondents said they post updates about brands that they Like.

The study also pointed to a number of encouraging stats for businesses, including:

• 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
• 51% of consumers said they are more likely to buy a product since becoming a fan on Facebook
• 78% of consumers who “Like” brands on Facebook said they “Like” fewer than ten brands

Contrary to another study published in February that stated that 81% of consumers have either “unliked” or removed a company’s posts from their Facebook News Feed, this study reports that 76% of consumers said they have never “unliked” a brand on Facebook.

For brands looking to make the biggest impact on Facebook, it is essential to share compelling content, minimize marketing messages and refrain from overwhelming readers with too frequent updates.

View the complete study here:

10 Quick Facts You Should Know About Consumer Behavior on Facebook

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Half of Parents Say Kids Watch More TV in Summer - Marketing Charts

Half of Parents Say Kids Watch More TV in Summer

Many parents of those 17 or younger and living at home say their children consume various types of media more, including watching television and playing video games, during the summer months, according to a Harris Poll/Adweek survey released today. Almost half of parents say their children consume more television (49%) and video games (46%) in the summer, with a quarter saying their children consume much more of these types of media and entertainment during the summer (23% and 24%).

One in six or less say their children consume less of these types of media in the summer (16% and 13%) while three in ten say the amount consumed is neither more nor less in the summer than at other times of the year (29% and 27%).
Increased television viewing was most prevalent in the South and West regions of the US, where 58% and 52% of parents, respectively, said their children were watching more television. 55% and 53% said video game use was up.

In looking at Internet use and watching movies, the survey found similar results — 44%-45% of parents say that their children do more of these activities in the summer, compared to 13% and 14% who say they do less.

In general, with school out of session, children have more hours to consume media, but their habits may also be influenced by a few changes in the household. Almost six in ten parents say they loosen the rules during the summer, allowing their kids more freedom (57%) to consume various types of media.

One quarter of parents say they do not loosen media consumption rules in the summer (26%) and fewer say that they do not have any rules for their children’s media consumption at all (17%).

While dads and moms are equally likely to loosen (56% vs. 57%) or not loosen (27% vs. 25%) the rules for their children’s media consumption in the summer, there are noticeable differences by region.

The findings are based on responses of 2,950 U.S. adults surveyed online between August 5 and 9, 2011, by Harris Interactive.

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20 Things I Learned about Browsers and the Web

Many  of  us  these  days  depend  on  the  World Wide Web to bring the world’s information to our fingertips, and put us in touch with people and events across the globe instantaneously.

These  powerful  online  experiences  are  possible thanks  to  an  open  web  that  can  be  accessed  by   anyone  through  a  web  browser,  on  any  Internet- connected device in the world.

But  how  do  our  browsers  and  the  web  actually work?  How  has  the  World  Wide  Web  evolved  into  what  we  know  and  love  today?  And  what do  we  need  to  know  to  navigate  the  web  safely and efficiently?

“20 Things I Learned About Browsers and the Web”  is  a  short  guide  for  anyone  who’s  curious about the basics of browsers and the web. Here’s what you’ll find here:

First  we’ll  look  at  the  Internet,  the  very backbone that allows the web to exist. We’ll also take a look at how the web is used today, through cloud computing and web apps.

Then,  we’ll  introduce  the  building  blocks  of web pages like HTML and JavaScript, and  review how their invention and evolution have changed the  websites  you  visit  every  day.  We’ll  also  take a look at the modern browser  and how it helps users browse the web more  safely and securely.

Finally,   we’ll   look   ahead   to   the   exciting  innovations  in  browsers  and  web  technologies that  we  believe  will  give  us  all  even  faster    and more immersive online experiences in the  future.

Life as citizens of the web can be liberating and  empowering, but also deserves some self-education. Just as we’d want to know various basic  facts  as  citizens  of  our  physical  neighborhoods  —  water safety,  key  services,  local  businesses  —  it’s  increasingly  important to  understand  a  similar  set  of  information  about  our  online  lives. That’s the spirit in which we wrote this  guide. Many of the examples used to illustrate the features and  functionality of the browser often refer back to Chrome, the  open-source browser that we know well. 

We hope you find this guide as enjoyable to read as we did to create.

Happy browsing!

The Google Chrome Team, with many thanks to Christoph Niemann for his illustrations

November 2010

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