More than Talk: Action in Mobile Marketing

The charts in this collection are ready to use, download, format, and otherwise support your marketing goals. Feel free to share the whole presentation or any slide, with your colleagues and business partners, but please preserve credits to our sponsor, HubSpot, our research partners who provide the source data, and our links to MarketingCharts.com.

“More than Talk: Action in Mobile Marketing ” is part of Watershed Publishing‟s Data Insights series featuring trends, data and research. This collection brings together months of surveys, reports and insights released by nationally recognized research and marketing organizations focused on what is happening with mobile marketing. It is a time saver for the busy marketing professional. 

Gone are the days when talking to someone was the prime reason to use a phone. In fact, if you own a smartphone, chances are you use it far more for things other than calling. 

And that‟s big news for marketers. 

In “More than Talk: Action in Mobile Marketing” MarketingCharts has amassed a quantity of data that is invaluable to companies serious about mobile marketing.

The section on Mobile Growth provides all the proof you need about the rising surge of smartphone users. 

In Mobile Actions you‟ll find out how these consumers are using their smartphones.

But who are these people? In Mobile People you‟ll get the gender, ethnic and generational breakdowns.

And in the last section on Mobile Marketing, you‟ll find out what everyone is spending trying to reach this fast-growing audience. 

There are 53 data slides and accompanying analysis in this eBook, more than enough current data to support your mobile marketing efforts.

Enjoy,

The HubSpot team

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7 Google Tools to Improve Your Marketing Effectiveness

In this document, you will have chances to know and understand about helpful tools of Google can help your marketing effectiveness. Include: Google Adwords, Google Docs, Google Keyword Tool, Google Alerts, Google Reader, Google News, Google Places.

Introduction

Although  Google  serves  as the  go-to  search engine for  many Internet users, there still seems to be a large  unawareness  for its  other tools. Here at HubSpot, we feel it’s important to discuss Google’s various tools as they fit in nicely within the type of marketing we and our customers practice: inbound marketing.

As  you  have  noticed,  traditional  marketing  activities  have  hit  the  back burner,   establishing   a   stale   and   ineffective   method   of   reaching consumers. As a response to this changing environment, we need to shift our focus to attract people who are actively searching for products online. That's where inbound marketing comes in.

Inbound  marketing  accurately conveys  the  challenges  your  consumers are  facing  and  what  types  of  solutions  they  are  looking  for.  It  takes advantage  of  the  way  people  communicate  and  do  research.  We  are using search engines, reading blogs and tapping into our social networks to find answers to questions and make purchase decisions. Companies can  utilize  these  different  channels  to  better  target  their  marketing activities and bring in more sales.

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