99 Tools to Help You Generate Leads with Social Media

About Jamie Turner and the 60 Second Marketer

Jamie Turner is the Chief Content Officer for BKV’s 60 Second Marketer, an online magazine that provides tools, tips and tutorials for marketers around the globe. 

Jamie has been profiled in the world’s best-selling marketing textbook and is the co-author of How to Make Money with Social Media.

He is also an in-demand Keynote Speaker at events, trade shows and corporations around the globe.

Table of Contents

• A Word from Jamie Turner 4
• The Social Media ROI Cycle 4
• Let’s Dive In 6
• Tools to Help You Manage Your Twitter Account 7
• Tools to Help You Manage Facebook 8
• Tools to Help You Manage Your Websites and Blogs 8
• Tools to Help You Manage Multiple Social Channels 9
• Content Creation and Integration Tools 11
• Qualitative Social Media Monitoring Tools (Sentiment Monitoring) 12
• Quantitative Social Media Monitoring Tools (Tracking and Analytics) 13
• Comprehensive Social Media Monitoring Tools (Quantitative and Qualitative) 15
• Tools to Help You Reverse Append Email Addresses to Find Out More About the Con-tacts in Your Database 16
• Miscellaneous 17
• A Final Word 17

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7 Google Tools to Improve Your Marketing Effectiveness

In this document, you will have chances to know and understand about helpful tools of Google can help your marketing effectiveness. Include: Google Adwords, Google Docs, Google Keyword Tool, Google Alerts, Google Reader, Google News, Google Places.

Introduction

Although  Google  serves  as the  go-to  search engine for  many Internet users, there still seems to be a large  unawareness  for its  other tools. Here at HubSpot, we feel it’s important to discuss Google’s various tools as they fit in nicely within the type of marketing we and our customers practice: inbound marketing.

As  you  have  noticed,  traditional  marketing  activities  have  hit  the  back burner,   establishing   a   stale   and   ineffective   method   of   reaching consumers. As a response to this changing environment, we need to shift our focus to attract people who are actively searching for products online. That's where inbound marketing comes in.

Inbound  marketing  accurately conveys  the  challenges  your  consumers are  facing  and  what  types  of  solutions  they  are  looking  for.  It  takes advantage  of  the  way  people  communicate  and  do  research.  We  are using search engines, reading blogs and tapping into our social networks to find answers to questions and make purchase decisions. Companies can  utilize  these  different  channels  to  better  target  their  marketing activities and bring in more sales.

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7 Proven Ways to Integrate Social Media on Your Site

Overview

The explosive growth in social media marketing over the past few years has rended scores of carefully crafted corporate websites irrelevant as marketing tools. But don't take our word for it. Just Google it. Analysts, journalists, bloggers and marketing thought-leaders have been singing thi tune for awhile. Jeremiah Owyang started leading the chorus back in 2007 when he was at Forrester Research (he's now at Altimeter Group.). The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content, " he said. "As a result, trusted decisions are being made on other locations on the Internet... networks, rating sites, chat rooms, and even blogs."

That may have seemed like a radical notion at the time, but now it seems downright prescient. Today, big brands boast 10-20 million "likers" on their Facebook pages and "f-commerce" (e-commerce on Facebook) is factoring heavily in their future plans. Comcast (Arguably) delivers better customer service on Twitter than customers can get on the phone, leading its CEO to proclaim " It has changed the culture of our company."

YouTube has been the springboard for corporate crises when customers or employees have become disgruntled, but it also helped a geek wit a lab coat and a miniscule marketing budget increase Blendtec's sales by 700 percent nad land an appearance on the Today Show. In fact, viral video can provide such a powerful marketing boost, brands were vying to hire Ted Williams, the homeless guy with a "golden voice", to be their next announcer. His nearly overnight gig for a Kraft Mac & Cheese commercial turned into a feel-good moment that landed the brand on the viral video chart. 

Obviously, social media inspires a whole lot more passion and interaction than the typical corporate website. Connected consumers want to share their opinions, they look to "friends" and subkect matter experts for advice, and their confidence in corporate brand-speak is way down the list. 

It's only natural to speculate whether or not this is " The end of the destination Web era" as Steve Rubel, a VP at Edelman Global, did not long ago. And in that case, must marketers cede a significant part of corporate branding, loyalty and lead-generation to websites they don't own?

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